The Philadelphia Inquirer from Philadelphia, Pennsylvania • Page 196

10-J Sunday, Oct. 11, 1981 Philadelphia Inquirer LUMBERTON At the Lumberton Cinema 1, the line forms early for those wanting to see first-rate WILLINGBOR6 CINNAMINSON Philadelphia: Moorestown LUMBERTON DISCOUNT MOVIE RTE 38 THEATERS RTE 70 IN SOUTH JERSEY Camden Cellingswood EPHRAIM 1. Wood Theater Bellmawr NEW JERSEY 2. Movies- Blackwood Lindenwold 3. Grant Cinema WOODBURY 168 Berlin 4.

Plaza Cinema RTE 795 BLACKWOOD 5. Harwan Theater TURNERSVILLE RTE 30 6. Cinnaminson Twin AC 7. College Cinemas 10. EXPRESSWAY 8, Fox Twin WILLIAMSTOWN 9.

Lumberton Cinema 10. Broadway Theater SUPERMANIE SUPERMANIE The Harwan, the oldest discount house in South CINEMA 1 movies at cut -rate prices, a device that is spurring business for theaters Cut-rate prices fill the bill for some cinemas By Ewart Rouse Inquirer Staff Writer When the movie Seems Like Old Times arrived at the first-run cinemas in the Philadelphia-South Jersey area late last year, hardly Philadelphia FALCHETTA anyone seemed to notice. You looked around, and it was gone. Two months later, the movie popped up at the Lumberton Cinema in Lumberton, and suddenly it seemed everyone wanted to see it. "We did fantastic business with it," recalls Pamela Roberts, manager of the Lumberton.

"We ran it for two weeks, a week longer than we originally intended." Part of the reason for its success at the Lumberton, Ms. Roberts surmises, was the price of admission. At the first-run cinemas, the price was about $3.75, but at the Lumberton it was $2 on weekends, and as little as $1.50 on weekdays. That's right, $1.50. In today's inflationary economy, $1.50 might not buy you popcorn for two, but it is enough to get you in to see such popular flicks as Blow Out, Superman I1, Four Seasons, Empire Strikes Back and For Your Eyes Only at certain South Jersey cinemas.

The Lumberton 1S one of at least 11 South Jersey cinemas where movie buffs can see films for about half of what it costs at the firstrun houses. Others are the Wood Theater in Woodbury, the Harwan Theater in Mount Ephraim, Movies-Blackwood in Blackwood, the Grant Theater in Williamstown, Plaza Cinema in Turnersville, Cinnaminson Twin in Cinnaminson, College Cinemas in Glassboro, Fox Twin Theater in Willingboro, the Broadway Theater in Pitman and the East Windsor Cinemas in East Windsor, near Princeton. In the trade, they are known as the cheapies, discount houses, sub-houses and dollar houses a throwback to the days, not so long ago, when the price of admission at most of them Jersey, is a landmark .000 1 .000 1 Family getaway GREASE TRAVOLTO Top movies can spend months at run theaters like the Sam-Eric was only a dollar. By any name, the objective is the same entertainment at a price most moviegoers can afford. And for the breadwinner who takes along members of the family, the savings can be significant.

"Usually, anyone with a large family can't afford to pay $3.75 and $4 a head," observes Stanley Williams, a Browns Mills cab driver who is among the sellout crowd at the Lumberton Cinema to see Blow Out on a Saturday eve-.