The Philadelphia Inquirer from Philadelphia, Pennsylvania • Page 38

6 ab THE PHILADELPHIA INQUIRER, THURSDAY MORNING, FEBRUARY 28, 1929 "short cut" la the monotonous scuffling! chandelier suspended from the celling foyer is a lounging room of the mi nimir 1 1 jj Planned Theatre and Miranin hano-inir mnA arpfinfl. I HOUSE and although the largest and most elaborate of its kind in the city, exactly iLVV muviL that occasionally violates the aesthetic calm of an audience 'tween acts." Ncty Playhouse Hailed as Latest Word in Grandeur proportions where men and women smoke. Cognirance too has been the t.t or the important part which tosiW play in the life of the average modeled to Ihe proportions of the Orchestra Elevated dulckly A further amazing thing is that the Just as It has heen designed to meet BANS LI STANDING the exigencies of any form of entertain aou room ior tne exercise of preening and primping which i B(J? ment which may be staged, just as Continued From First Pao wi nas oeen specinllv every effort has been bent toward making the auditorium and its approaches a portion never ttcmpted hilhrto in symphonic background for the dramatic any playhouse in Philadelphia. distinct from the other retiring 'rnlf and is equipped with everv sort of stick rouge and powder which the of milady might desire. or musical symphonies to be produced raising of the orchestra may be done in a moment, silently and in full view of the audience.

Extravaganzas of the most ambitious nature, stage arrangements hitherto possible only with an untold amount of work and efficiency on the part of stage hands, can now be provided with a modicum of effort on the part of the operating staff and of discomfort to the audience. Large Lobbies, Promenades and" Foyer Provided for Waiting Thousands mere, so tne theatre also has been built to meet the comfort of the patrons to the last conceivable degree. Lobby It Elaborate Jloth entranee lobby and ticket booths have been designed to reduce i Teach By Moving Pictures i moat. New Mark In Comfort The foyer, for Instance. Is lined with us much tin possible the situation that Highlights of New $5,000,000 Mastbaum Cinema Theatre Seats 5000.

Cost $5,000,000. Measures 220 by 180 feet. Contains 1500 tons of steel. Contains 8-story dressing room building. Has separate little theatre for testing pictures.

Stage has six levels on lifts and is 75 feet wide. Orchestra pit rises and descends and forms a stage apron. Organ cost $65,000 and is largest and most elaborate in city. Has two elevators to carry patrons to balcony. Uses 500 tons of ice a day in summer to keep auditorium cool.

Central chandelier is largest in city. Contains electric lights totaling 500,000 candle power. Decorations of auditorium are of French Renaissance design. Exterior flooded at night with neon lights. Electric sign on roof one of largest in city.

Contains a cosmetics room for ladies. Lounge, where men and women may smoke, measures 81 by 34 feet. Eighteen American universities, j- i eluding tha benches and upholstered nivsns. hut it At the left of the orchestra pit is the console of the great organ, equipped is beneath the huge bulk of the theatre Great Public Rooms Handsomely Decorated With and the Cnivers.ty Cali have organized departments Cyi that tbe architects and the builders have expended their best efforts to secure a u.Ui,...u iiiciures. comfort not hitherto known in this citv (s of Art with 3500 pipes.

When ot in nee. the console will be out of sight of the spectators but when raised, it will permit the entire audience to view the performance of the organist. In addition to all of the usual organ tones, the great instrument has nines these to teach such subjects as but inere are retiring rooms for both men and women opening off each of the an.v. uieuicme. nnvs r-s promenades, and directly beneath the geography, literature and astronomf' for approximating the human voica and other effects not capable of reproduction by an orchestra.

occur when I lie II. 0. sign is hung nut. ami long queues of prospective patrons wait patiently for seals. The lobby alone will accommodate a goodly portion of mh a throng without either crowding or disorder, while the foyer and the main lounge will contribute to the ease of waiting.

Tim thousands who entered the bronze 'doors from the vestibule Inst evening found themselves immediately Hj an atmosphere which breathed but two words beauty and romance. At each end of the lobby, broad marble staircases ascend, and at the first broad binding of each is a mural painting. The lobby, which opens in turn upon the foyer is supported by twelve I'pon the kevboard there are four banks or manuals of keys, each one con I I (Am, 'V 1 I Conkling Armstrong Terra Cotta Co. Insurance Co. of North America 16th and Arch Sts.

Philadelphia convertible In a few moments Into an esplanade for even the most pretentious extravaganzas. The stage proper is seventy-fiye feet delphia the Met, at Broad and Poplar streets, constructed by Oscar Ham-merslein for the extravagantly beautiful grand opera which he staged there a score of years ago possesses the saini feature. Thcrp. Hup In thi pt. in breadth.

It is so constructed that the stnge level may be "terraced" so trolling a number of series of pipes, while above these are 206 stop tablets, controlling the action of the various effects. Hundreds of Miles of Wire Kach of the keys and stop tablets is connected by wires with the actual sound reproduction mechanism. Hundred of miles of wire are used in the intricate mechanism of the instrument. The pipes are concealed behind the ornamental grilles occupying the spaces on either side of the proscenium. So elaborate is the organ that Its player may reproduce the music written for almost any instrument or eombinn.

lofl.v columns, thoy in turn supporting nature of the mezzanine, it was an elaborate cornice and a lofty-domed known as the "diamond horseshoe," to speak, from front to rear, by mechanical lifts. Tb orchestra pit is I he width ol the stage, and under ordinary condi such as ruled in the famous playhouses ceiling. I'pon the dome two murals of the world. 1 ihave been paiiiled and they are il-i liiniinaled by a double series of and mellowed cove lights. There is an air of spaciousness, of Visions and Acoustics Perfect The mezzanine in the Mastbaiitn is a tions, is sii feet below its level.

But it too has an elevator so arranged that it can be lifted to the ejact level of the stage, extending the latter more than shallow balcony built just under the tion of instruments, and may reproduce the effect of a one-hundred nippp nr. main balcony, and aitnnllv presenting twenty feet to the very edge of the Tin-re art' rr-rlnin times of flay ml tiilit vUipii the ennuis which storm tl.i' ilnnis of the more popular motion then re are no jrent that the r.ipni'iH of een the InrgcRt houses in MiM to them. An ri'iiM'iiuHioe, a fiimilinr sight id lone fi ii'in'i of pr'ofle alnmling oiileiilo these Ihhi i- of enlortiiinmeiit, waiting unlit there it room (or litem inside. At I he new Masthanni Theatre nn nl 1-mpl lmTi miile to alleviate this i I i on. Iirspile the that this nitii "flit phuhoiit.p will uml rmOO persons, the quality of nt lo tin prorlu'ed there HUH the nl-liarlirenoss of the house itself are per-i i in lo hritiir more people to its ilonr limes tlmn tmiv he seatcil Al 1111' tb.nim Ihrv ivill not be lo M.iml oulsiiif in the hent or Iii mlililioii lo the ii i auditorium.

Ihi ie nre lohliies, nle proiuenaileg nnil hpiiiioui fnyer in ttlilili the wailms iIioiimiikIk mnv resl. ''ln'e great puh-he rooms are fo liiK ami so linndsomely Hint vailing in them will he inili'i'd a pleiisiire. I In every niile (he visitor will hud lis eyes resting on works of art-sculp lure iiiid piiitilinjis, intirulH and tapes Around him will be handsome iriiiiure mid linger his feet luxurious rug mill rnrpela. Deep, easy chairs arid hninges will ho there to invite turn lo rest; handsome retiring rooms are on eni'h floor for his or her comfort and I'oinenii'iiee. a view of the singe and of the screen orchestra seats.

chestra. vaulted h' itlil, unconsciously by thp sweeping staircases and the dome of the ceiling: such an air, As the orchpstra nit rlsca. the foot approxiniatPlv the same as that en Dominating the whole auditorium, adding the final touch to the French Renaissance motif is the huge glass joyed by the spectators in orchestra seals. Due to ils slight deplh. prac nn a less elliereal sense, as tne inunor-lnl murals upon its dome give to tit? ihislinc Chapel.

ATLAS WHITE BRICK CO. Furnished the White Brick for the WARNER THEATRE, Atlantic City. MASTBAUM THEATRE, Philadelphia CIRCLE THEATRE. Frankford, Phila. Also White and Buff Brick for BOYD THEATRE, Philadelphia Ohio and Adriatic Aves.

Atlantic City, N.J. tically nil those who are seated in it will have "front-row" scats. At its rear there is a broad promenade, over lights fold under and the groove is covered by a curved strip of wood, making the stnge floor continuous from back-drop, to the front tier of orchestra seats. No such similar arrangement is in 'existence at this time at any other theatre in the world. The possibilities of such mechanical devices are obvious, and indicate a looking the foyer and its Frnnrpackpr 5St The nnlcnnv proper has been so con Foyer Work of Art I'ronze doors on each side of the lobby lend on the one side to the foyer nnd on (he oilier lo the Mi.rkct street structed that not only docs it provide an angle of vision for those seated in it almost exactly the sonic as the orchestra, but the acoustics of the house R.

Krevolin Co. Puintintr-Paperhanging Decorating' ore such that every word or sound South 12th Street 4114 Franklin Building Philadelphia, Pt. vestibule. The foyer Itself, a deep vault overhung by the promenades at Hie rear of the losgia or mezzanine and the balcony, three stories in height, is if anything even more impressive in its granducr. Il is elaborate, rich, striking, without being ornate or pretentions.

It has nothing of that gingerbread meretriciousness with which the so-called "palaces" of the citiemn were afflicted in the infancy of the industry. In the exact cent re of the foyer is The Direct Steam Heating System In The Ma ttbaum Theatre Was Installed By C. C. Kottcamp and Son York, Pennsylvania tillered on the stage can be heard with ease in any part of it. Fntrance to the bnlcony seals made by two levels, each with a promenade overlooking the foyer.

A main slairway from tlu1 foyer. 8anked with enrvrd newel posts and turned balusters of marble, nnd capped with a marble railing, leads to the first main balcony promenade. The balcony may be renched either by the staircases in the foyer and the foyer lobby, or by elevators for those who do not care to make the ascent on foot. The Mnsthaum is the only theatre in Philadelphia providing elevators for balcony patrons. A most mnisna' mechnnical arrangement of the huge stage has been prepared which makes the singe proper PAUL J.

HENON DANIEL T. HENON Of Ihi firm of Hoffmin-Hpnon CnmntnT, FBI. 27 DESPITE! rrtitscti who rieutnrii thu niw llt.OOO.OIH Miitbinm Thiislrs. which oefni to lh miblle pOXGRATULATlONS to tbe Stan-v ley Co. of America.

Submitted as evidence of the high pstppm In which we held the late Mr. Jules E. Mnsthaum. INTERNATIONAL UNION OF OPERATING ENGINEERS Local No. 506.

Heed Phils, Williim ltortm. trtt, M. Rlckirion. V. P.

tot. F. Ruriden, Pin, Bucy. Otte W.idmtn. Recording Secy.

Joteph Untaro. Jme A. Cooler. But. Acent todiv, it Twntloth and Mirlmt itreeti.

IS1 a decorative fountain of imported 1 1 I marble and quaint hand-made tiles, On the opposite side of the foyer is a metal grille, sixteen feet long and eight feet high, of Imported Swed Architect Solved Varied Problems ish iron The same wrought Iron Is used In Mayor Mackey Issues Proclamation to Honor Stanley Co, Founder of New Theatre WELSBACH EVER-FLASHING TRAFFIC SIGNALS ELECTRIC TRAFFIC SIGNALS REFLECTING TRAFFIC SIGNS STANDARD SHAPES AND COLORS ANY SLOGAN DESIRED WELSBACH TRAFFIC SIGNAL COMPANY 261 NO. BROAD STREET PHILADELPHIA, PENNA. the railings of the balcony promenades. The walls are panels of light and dark marble. From the ceiling of the foyer, forty-three feet above the floor, are Continued From First Pago The proolnimition Issued by Mayor Atlantic Elevator Co.

Liberty Trust Philadelphia eralion fall upon the shoulders of the architect who plans the manner of its location, the cnustructilon of its base, thickness of sound-proof walls and a suspended three chandeliers of diffusing glassware. And finally those who walked Into the thealre last night, as those who will Huong it today found themselves in 'the Inst stage of wonder at the immense sine of the auditorium which opened out before them. Size Is First Impressed lo the Ktanley Co. of America and llnirmnn-llrnon nn Hie romplptlnn of Ihe Thmtre nanirrt In honor of a friend of I nlon Labor, Ihe lalp E. Ms.tbanm.

Operative Plasterers and Cement Finishers International Assoc. Local No. 8, 1324 Mellon St. Thomai Free, 1. L.

McDevitt, Bni. Arent Ales, tTrquhart, Secy, thousand other details of construction never entering the minds of the average theatregoer. Radio control studios nnd operator's pnnels, high speed elevators for performers to carry them to dressing Here, one had the feeling, wns (he rooms eight stories about stage level final sublimation the vehicle by Mackey designating February 27 as K. Mastliauin Day reads aa follows: "WHEREA-S, on December Willi, Philadelphia lost one of its most illustrious citizens In the death of Jules K. Mufifhaum.

a leader in the business world, fi philnnlhropi.it, and natrqji of the arls, and "WHEREAS, through the eipressed intentions of Mr. Mastbaum, there is now lieing constructed on the Parkway the. liodin Museum, to hWise the works of art of the great sculptor, whose name tile building hears, and 'WHEREAS, on the afternoon Wednesday. February 27, 1021, organized bodies nnd friends of Mr. will assemble at the Rodin Museum, which is rapidly nenring com nnd a mminture theatre for testing MORRIS NEWMARK BRO.

Electrical Contractors PHILADELPHIA, PA. CONGRATULATE THE STANLEY CO. OF AMERICA WARNER BROS. ami arranging new stage attractions are only a few of the many engineering problems the Hoffmnn-llenon Company solved in th new Mastbaum Theatre. which tbe drama spoken, sung, or projected through its sensitized celluloid ribbon could be- given to the world that hungered fur it.

The first Impression is one of sir.e. In front the broad and deep stage, with ils soaring proscenium. Before it the iniclilv orchestra pit. and far above SCENARIO OF TODAY Material From Literal lira and Drama the murals of the ceiling. Immediately above the proscenium arch is a mural which is the focus of the entire decorative scheme.

The orchestra alone seats 2.100 persons. The mezzanine, or loggia, with Ihe main balcony nhove it, will sent 2.1IKI more. (Inly one oilier playhouse in Tilda- PENnypacker 1300 GARAGES pletion and march to the new Mnstbauni Tlientre, at Twentieth and Market in front of which appropriate ceremonies will be held. "THEREFORE, Harry A. Mnckcv, Mivor of the City of Philadelphia M-signnto.

February 2" as Jules E. Miisihnnui Day, nnd call upon our citizens to pay tribute to this great man, whose name will go down In history lis a great I'hilndelphian. This tribute i an I paid to the memory of Mr. Mastbaum by participating in the ceremonies on the Parkway, at Twentieth Market streets, nnd by devoting a few moments of that day to a study of lie life of a man who rose from ob- Embodied The scenario uf today embodies material from literature and drama, both past and present, from the pages of history, the events of everyday life and the romantic annals of the West, and offers the broadest and most far-reaching entertainment nppenl lo the public which the world has even known. In short, the motion-picture industry today is not only a great amusement power, but also an education and cultural force.

It is the most popular form of public entertainment and has attained an outstanding position in the molding of public opinion. 329 S. Broad St. 1437-39 Msnaini St. 1825 33 Market St.

211 So. 9t St. Carlisle Wood St. 819 Walnut St. 21 it Ludlow Sit.

13th Sprues Stt. 16th Sanson Sti. 2nd St. b.l Wilaut 1930 Market St. Broad and Rice Stt.

219-21 S. Sydensaa St. Charles Bond Co. Mill Supplies 617 Arch Street Philadelphia W. Coi.

22nd and Lndlow Sti. TOWING 24-Hour Service DIREC7 WIRES TO ALL HOTELS searity to a position of great prom inence in the city, in the State, and In the Nation." HESSLER, Inc. 1500 Tons of Steel Used It took tons of steel to make the framework of the new Masihaum 'I heal re, line beam alone weighs 173 inns and is lltl feet long. Each of the hciins Mipportinir the root is designed in earry a weiuln of two Ions. r.T El 7.

.71 ni 9 National-Kline Poster Co, 1233 VINE Philadelphia, Pa. Outdoor Advertising; in Delaware and Maryland Wilmington, Del. CONGRATULATIONS are extended to THE STANLEY COMPANY OF AMERICA and to WARNER BROTHERS upon the opening of the MASTBAUM THEATRE TWENTIETH MARKET STS. Felicitating Stanley Co, of America SENTRY SAFETY CONTROL CORP. Metzger Building Philadelphia Council of Associated Protect your nose and throat agatnnt infectious duit, Ult NEVERDUST Ahayi Good for a Ctm Sweep Jno.

C. F. Snyder Son! 31ll.nB-IIS N. 5KTH ST. rlillnilrliihlft.

I'a. Cnlumhil Slllll 311'." Building Trades DeARMONI) CO. Upholstery Goods CABINE1 HARDWARE WINDOW SHADES AWNING SUPPLIES Filbert Street PHILADELPHIA ci of Philadelphia and Vicinity Extend congratulations and wish to express our gratification that you have named your new Theatre in honor of our late champion and friend Jules E. Mastbaum Edwin Wchmcyer Structural and Ornamental Iron Work 1700 Walnut Street Philadelphia PENnypacker 1207 Hare lillfi VANDEN BEGGS CO. AY we ddi our felicitations to the '-Syi STANLEY COMPANY OF AMERICA for bringing this Magnificent Theatre to trie people of Philadelphia, We have enjoyed the privilege of building Water Storage Tanka on all Stanley Theatreg in Philadelphia, Pittsburgh and Atlantic City, but we are especially proud of our small part in the Construction of the MASTBAUM.

G. WOOLFORD WOOD TANK MFG. COMPANY DARBY. PA. Slje $l)tlabeipf)ta inquirer Joseph Allison Secretory 1807 Spring Garden St.

Insurance 312 WALNUT STREET PHILADELPHIA i I mmmut iiiiiiinimumiuiiiiiii a 1 I 1 1 1 1 i ii. 1 (linn).